is the process of defining clear objectives and measuring progress through key performance indicators (KPIs). It helps individuals and organizations stay focused on priorities by setting specific, measurable goals and regularly monitoring performance. This approach ensures that teams understand what success looks like and what actions are needed to achieve desired outcomes.

By tracking KPIs, leaders and teams can evaluate performance, identify areas for improvement, and make data-driven decisions. It promotes accountability, transparency, and continuous progress while helping organizations stay aligned with their strategic vision and long-term business goals.